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Click2Think is Academic planning in higher education (also known as educational master planning or academic master planning) is planning that outlines a college’s or university’s overall academic goals and how those goals will be met. Academic planning identifies long-term and short-term objectives to match the mission of an institution with the needs of learners.
Academic planning usually answers four basic questions:
- Who is the intended student?
- What programs and services are needed to serve that student adequately and appropriately?
- What image or “brand” does the institution wish to project to the student?
- How will the institution know it is successful?
At some institutions, these decisions are documented in an academic plan. Even if an institution doesn’t have a formal academic plan, academic planning takes place when working on:
- Academic program planning (degrees, majors, certificates) for new and existing programs
- Research priorities
- Academic policy
- Academic structure
- Institution-wide learning outcomes or competencies
- Division or department goals
Why do academic planning?
Academic planning allows a higher education institution to:
- Match its academic offerings with the needs of learners
- Identify and commit to research priorities
- Position itself for sustainable success in the future
- Gain efficiencies in the short term
Why is integrated planning important for academic planning?
Integrated planning ensures that decisions made in other large planning initiatives, like the budget, IT planning, and campus planning, align with your academic plan.
Academic planning often has explicit links to other plans and initiatives in the institution, including:
- Student services
- Career services
- Information technology
When viewed as a solely independent process, academic planning can be seen as the purview of only a few campus stakeholders. Integrated planning, with its emphasis on relationships, organizational alignment, and engagement of all stakeholders, helps to alleviate the problem of exclusivity in the planning process. By incorporating faculty, students, staff, alumni, and external partner points of view into the planning process, academic plans can be better aligned with the learning marketplace and responsive to the needs of learners.Click2Think is